Texas barbecue is all about letting quality meat shine.

Traditional Texas Pitmasters rely on simple seasoning – most famously an SPG (Salt, Pepper and Garlic) blend – to enhance brisket rather than overpower it.

Low and slow smoking creates the famous dark bark while the seasoning develops rich savoury flavour.

Best meats

  • Beef brisket
  • Beef ribs
  • Steaks
  • Burgers

Smoke and Fire Recommendation

👉 Big Tex Signature SPG Blend Savoury Rub

Perfect for brisket, steaks, beef ribs and burgers.

Kansas City barbecue is famous for rich, sweet and smoky flavours.

Unlike Texas, Kansas City embraces generous seasoning and thick sauces that caramelise beautifully over smoked meats.

It’s one of the most recognisable barbecue styles in the world.

Best meats

  • Pork ribs
  • Pulled pork
  • Chicken
  • Burnt ends

Smoke and Fire Recommendation

👉 Kansas Gold Smoky BBQ Rub

Sweet, smoky and perfect for creating authentic Kansas-style barbecue.

Memphis is legendary for ribs.

Whether served “dry” with seasoning or “wet” with sauce, Memphis barbecue combines sweet tomato flavours with tangy vinegar and gentle smokiness.

It’s one of America’s favourite barbecue styles.

Best meats

  • Pork ribs
  • Pulled pork
  • Chicken
  • Sausages

Smoke and Fire Recommendation

👉 Memphis Majesty Red BBQ Sauce

Rich, thick and perfectly balanced for glazing ribs or serving at the table.

South Carolina is home to one of America’s most distinctive barbecue traditions.

Instead of tomato-based sauces, this region is famous for Carolina Gold—a mustard-based BBQ sauce with sweet and tangy flavours.

It’s the traditional choice for pulled pork but also pairs beautifully with burgers, sausages and smoked chicken.

Best meats

  • Pulled pork
  • Pork shoulder
  • Burgers
  • Hot dogs
  • Chicken

Smoke and Fire Recommendation

👉 Carolina Gold Rush Mustard BBQ Sauce

Authentic sweet and tangy mustard BBQ sauce inspired by South Carolina.

The Mississippi Delta sits at the crossroads of Southern barbecue traditions.

Rather than relying on one signature sauce, cooking here often focuses on versatile seasoning blends that work across a variety of meats.

Balanced savoury flavours make Delta-style cooking ideal for everyday grilling.

Best meats

  • Chicken
  • Pork
  • Beef
  • Fish
  • Vegetables

Smoke and Fire Recommendation

👉 Delta Savoury All-Purpose BBQ Rub

Your everyday seasoning for almost anything you cook.

Competition barbecue is all about balance.

Competition cooks carefully layer sweet, savoury, tangy and spicy flavours to impress judges with every bite.

The perfect finishing sauce creates an irresistible glossy glaze while complementing – not masking – the meat.

Smoke and Fire Recommendation

👉 Competition Glory BBQ Sauce

Sweet cherry, gentle heat and a beautiful competition-style finish.

Perfect for:

  • Ribs
  • Chicken
  • Pulled pork

Not every barbecue is low and slow…

Sometimes it’s about seeing who can handle the heat.

Whether you’re hosting a wing night or taking on a chilli challenge, an ultra-hot sauce brings excitement to the table.

Smoke and Fire Recommendation

👉 7 Atomic Wing Blast Ultra Hot Chilli Sauce

Extreme heat for serious chilli lovers.

If you love…Choose…
Beef BrisketBig Tex SPG Blend
Pork RibsKansas Gold or Memphis Majesty
Pulled PorkCarolina Gold Rush or Competition Glory
ChickenKansas Gold, Competition Glory or Memphis Majesty
BurgersCarolina Gold Rush
Everyday GrillingDelta Savoury
Chilli ChallengesAtomic Wing Blast

Every pitmaster has their favourite regional style—but why stop at one?

Our American-inspired BBQ collection lets you explore the legendary flavours of Texas, Kansas City, Memphis, South Carolina and beyond.

Why not ‘Mix and Match’ rubs and sauces to create your own signature barbecue experience.

Whether you’re cooking low and slow, grilling over charcoal or hosting a family barbecue, Smoke and Fire has a flavour for every occasion.


Check out out brand new Ember Lounge Sessions and see the Smoke and Fire sauces and rubs in action – offering an exclusive live-fire dining experience, providing a unique and immersive atmosphere away from the main festival excitement.

Official Tickets • Secure Checkout via Ticketmaster • Instant Digital Delivery

What is the most popular American BBQ style?

Kansas City barbecue is one of the most widely recognised styles, famous for its sweet and smoky sauces. Texas barbecue is equally iconic for brisket and simple SPG seasoning.

What is Carolina Gold BBQ sauce?

Carolina Gold is a mustard-based barbecue sauce originating from South Carolina. It has a sweet, tangy flavour that pairs especially well with pulled pork.

What is an SPG rub?

SPG stands for Salt, Pepper and Garlic—the classic Texas seasoning for brisket and beef.

Which BBQ sauce is best for ribs?

Memphis-style sauces are a traditional choice for ribs, while Kansas-style flavours offer a sweeter finish. Competition-style sauces are also popular for glazing.

Which BBQ rub is best for brisket?

Texas-style SPG rubs are considered the classic seasoning for smoked brisket because they enhance the natural flavour of the beef.